This is how two Daily Mail readers reacted to today’s attack on Nick Clegg by the paper (via Radio 5):

Transcript:
Tom: The way media interpret these things is really important. I contacted you because of the reaction my parents had given what was published this morning. They are Daily Mail readers. They are Telegraph readers. They voted Tory since Thatcher. They voted Tory in 1997. They, like me, do not want a Labour government.

They felt uncomfortable with Cameron, particularly with his Inheritance Tax policy. They’re ordinary middle-class people and they do not have anything like the kind of wealth to see them benefiting from that.

And, erm, I think it has been incredibly important that, or rather the way the papers have reacted today have been important in solidifying their opinion that they are not going to vote for the Conservative.

Vic Derbyshire: Right. So they are blaming the Conservative supporting newspapers they read for these attacks on Clegg and it is making them not to vote Conservative?

Tom: No, no. I think they moved from their position. They wanted an anti-Brown vote… (”right”) I think they moved in that position already.

I think the influence of the papers…erm, they wanted a debate, and particularly with the Nazi slur on Clegg, they are very angry about that. (”are they”).. [inaudible] both of the papers they buy, to have an open, honest debate, and they are not seeing that.

Hat-tip: Liberal Conspiracy