Tag Archives: clapham

Mark Pack

How leaflets used to look: Clapham 1955

By Mark Pack | Tue 15th March 2011 - 10:25 am

Continuing my occasional series on how election leaflets used to look, this one is a Labour freepost election address from the 1955 general election in Clapham constituency.

The front of the leaflet is a design unlikely to be used today:

Labour election leaflet, Clapham, 1955 (front)

Dated too is the right-hand side of the inside, with its appeal from the candidate’s wife to female voters – a common tactic at the time. Despite the old-fashioned typography, the layout is clear and easy to read …

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