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Mark Pack

What does the future hold for British political blogging?

By Mark Pack | Mon 12th October 2009 - 12:20 pm

Predictions that the next general election will be the one in which the internet will make a huge impact have regularly come and gone. Post-Obama ready yourself for another such clutch of predictions, but underneath this punditry froth the internet has got on with quietly shifting the way politics works. It’s been more at the unglamorous organisational end (imagine trying to organise a campaign without email) than at the eye-catching systems-shattering dramatic end beloved of pundits, but it’s been a major change nonetheless.

Following in the footsteps of email, blogging has also established a firm place in the logistics of politics, even if its impact on the overall style and conduct of politics is less clear and less dramatic. Blogs have become a key news medium for people involved in or significantly interested in politics, they have become a key part of the flow of news to and from journalists and for some MPs and candidates they reach local audiences large enough to be a significant factor in their election efforts.

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