Tag Archives: national messaging

On the 7th May, while we made some good gains in Scotland, and held strong in some areas in England, there are many who have left these elections feeling dissatisfied with their current results. While our results show stability and consolidation, this simply doesn’t cut it in regions we were expecting major gains.

Where this can be shown is through London, and as I have been campaigning across London, I have been feeling the dichotomy of jubilation and disappointment many are facing. In spite of a great ground game across London, we fell short in key target areas and this comes down to the national message we project. We can no longer exist as a party on results or simple ground game, but in an era of political whirlwinds we need to project hope through a strong national campaign instead, and project change.

In spite of this, the elections did see some positives. We saw major success stories in Brent and Ealing, with the local parties there making significant gains on Labour. Our ground game all across London was a marvel to watch, and the establishment of a 100% majority in Richmond, as well as maintaining/improving large majorities in Kingston and Sutton is something to champion going forward. These are emblematic of our strong ground game resonating well, when there was a record of results behind them.

However, it is also important to accept the reality of the situation that we have underperformed in many areas, even just in London. Our major target of Merton has fallen flat with only two councillors gained. Also, in Lambeth, Southwark, Islington and my home borough of Croydon, expected gains have somehow evaporated and in some areas, paper candidate Greens in areas like Newham, Barking and Enfield have won without ever campaigning!