One question we have to address as a party, locally and nationally, is how to allow grassroots energy to contribute to coherent and effective campaigns.
Energised by the EU election result, the Islington LibDems are in top form. We did extremely well last May and there is a palpable sense of optimism and determination in the borough. Local activists led by chair Pierre Delarue and deputy chair Katherine Pollard have been holding lots of events, drinks, brainstorms and sessions to discuss next steps. How do we harness this power and start to get on a general election footing?
One of their first ideas was to do something about a series of pernicious stickers that had started to pop up around the borough, North and South, promoting racism and Hate. We spotted them and decided to print up some stickers to stick over them, with the simple message Bollocks to Hate. To be honest they looked very strong…and they covered over the vicious messages others had put there.
It sparked an idea. Why don’t we do an Islington values campaign on Hate…and Pride 2019 would be a perfect place to launch it.
We felt we needed buy-in from HQ, and we got Lord Tim Clement-Jones and Baroness Jane Bonham-Carter on board. They loved the idea and got very enthused over tea at the House of Lords. We showed them some sample graphics and they said go for it. Then we met with LibDem Creatives Charles Brand who advised us on the right imprint for the materials and crucially that we should ask everyone who appeared in the photos to sign consent release forms, giving us permission to use their photos in our campaign online. Lib Dem deputy CEO Emma Cherniavsky gave us her blessing and advised we focus it as an Islington campaign, and if it worked, HQ would consider taking it wider. She agreed this is a values campaign.
As this was Pride weekend in London, we decided in the first instance to focus on LGBTQ+ rights even though Hate and hate crimes are much wider than this. More of that later.