Here is the Lib Dem election broadcast for the General Election.
I will admit to a wee tear at the start where Jo is talking about her Dad, who died last year. He would have been so proud to see her leading an election campaign as leader of the biggest and strongest Remain party.
It’s personal, hopeful, bright and clear about our aims about stopping Brexit and transforming the economy to make it work for people and planet.
And we have added Chuka Umunna, Sarah Wollaston and Siobhan Benita, too.
Enjoy.
* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings. You can find her on Bluesky at caronmlindsay.bsky.social
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6 Comments
Watching Politics Live in our BBC mandated 4 minutes of coverage Andrew Neil and panel were questioning whether our campaign as been to presidential, falling into the same trap as Theresa May in 2017. After seeing our party election broadcast I can’t help feeling that there may be some truth to that.
I also see Chuka Umunna failing to defend Jo Swinson. Probably waiting for a leadership bid to continue his En Marche to Jupiterhood.
But he said our fantastic leader Jo Swinson so I don’t see anything there. Ed Davey needs to be seen more as well as the other MPs, not just relying on one person.
Whilst it’s important to ‘introduce’ Jo in this Election, I think it would repeat the mistake of 2010 by failing to consolidate interest by showing strength in depth. A leader in front (of the Cabinet in Waiting), not alone! Putting just Jo on the side of the bus was a mistake.
Slick but misguided. Promoting a ‘cult of personality’ around Jo Swinson doesn’t inspire confidence that the Lib Dems have the depth of talent and the willingness to effectively cooperate with others who want to prevent a hard Brexit and 5 years of a Boris Johnson government. Less focus on the leader and more on what the Party is prepared to do to achieve this end is what I – and I’m sure most remain supporters – want.
@ Lee Allane,
I agree.
I would add that there is a view that the need to promote competent politicians who have recently moved from Labour/ Conservative parties, to high profile roles in their new party, also suggests a paucity of talent amongst long standing Liberal Democrats.
the definition of insanity – doing the same thing over and over and expecting a different outcome. Time to give the liberal democrats a chance I think.