Tag Archives: party election broadcasts

Lib Dem Party Election Broadcast April 2016

Yesterday evening (Monday), Labour aired its party election broadcast for the local elections next Thursday. I know this because it said so at the beginning of the broadcast: I certainly could not have guessed this from its content.

This broadcast was entirely devoted to knocking the Tory Government, without any mention of the work of local councils. This single message of the broadcast was summed up by Jeremy Corbyn at the start: “This Thursday’s elections are a chance to send a message to David Cameron and his Government. It’s become increasingly clear – they simply cannot be trusted. They certainly cannot be trusted to make sure that the richest their fair share of tax…”

In contrast, the Lib Dem election broadcast on 20th April was entirely devoted to the work of local councillors, serving their communities. Tim Farron summarised this excellently: “You have the opportunity to use your vote to support somebody who will make a difference for your community, work hard, keep in touch and get things done all year round. Who won’t just disappear the day after they’ve got your vote, and not show up for another four years, but will be committed to your community. Because that is what the Liberal Democrats are all about.”