WATCH: The first Scottish Party Election Broadcast

Last night the first Party Election Broadcast of the year was shown in Scotland.

It’s a re-worked and updated version of the Groundhog Day PPB broadcast earlier this year. Tim Farron has also re-done his piece to refer directly to the election.

The commentary includes direct reference to the so-called Rape Clause which has horrified so many people across the country.

Enjoy.

What do you think? The original version of this went down pretty well when it was first broadcast in January.

And any guesses as to who is doing the voiceovers?

* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings

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8 Comments

  • I wonder if the English one has been updated. It was on recently but I didn’t watch it as it looked like it was the same one that I had seen being broadcast at least three times before. I think it is boring. And it being repeated again and again just makes it even more boring. I think it is a great way to turn voters off from voting Liberal Democrat. Nearly as good at turning people away from us as the 2015 party election broadcast.

    All political broadcasts are now only broadcast in the early evening and I expect that mostly the same people are watching news programmes at this time. Therefore repeating the same broadcast or one that looks the same will have diminishing positive affects and increasing negative results.

    I would hope that those deciding on the content and number of repeats would have done some research on how effective second or third or fourth repeats are.

  • David Becket 12th May '17 - 2:45pm

    @ Michael BG

    Agreed. I despair.

  • Richard Whitehouse 12th May '17 - 5:38pm

    I do realise that the groundhog day repetition does get the point over. However, this in itself is now becoming too reptitive . I think the public would now appreciate a face on monologue from Tim explaining exactly our policy is on Brexit (amazingly there are still swathes of people who voted to remain and do not know our position) We could then have quick presentations by other senior figures on important other issues such as the NHS and education.

  • Elaine Woodard 12th May '17 - 11:12pm

    Same here, I watched about two seconds then switched over.

  • @Michael BG: I see your point. I mean advertisers only ever use the same advert once, don’t they. John Lewis and Marks and Spencer only ever show their Christmas ads one time during the Festive Season and nobody ever talks about them.

    Actually, when I can still remember word for word ads from my childhood in the 70s, you can see the benefits of showing something more than once.

    I wonder how many of the wider population will have watched the broadcast at all.

  • @ Carom Lindsay

    I found this old report which states that nearly 9 million watched political broadcasts in 2010 (https://www.theguardian.com/media/2010/apr/13/party-election-broadcast-ratings). It is unlikely it has increased. Adverts are not broadcast at the same time of day during the same programme, they are broadcast at different times to reach different audiences. In your article you state this PPB was first aired in January therefore it would not generate much further coverage in the newspapers during the local elections. Please see extra publicity for a Labour one – http://www.express.co.uk/news/uk/795006/General-Election-2017-Labour-Party-BBC-political-broadcast-mocked-social-media-Twitter.

    I am not saying it should only be shown once, but this one has been shown too many times. I assume there were three local election broadcasts and a case could be made for them all to be the same as with UKIP, but not to use one already broadcast. I might be less annoyed it this one had been shown only at the start of the local election broadcast campaign and at the start of the general election broadcast campaign.

    My point is that it is not reaching any more people each time it is broadcast and if it generates negative thoughts among Liberal Democrat members it will generate more among the population at large.

  • To be honest, when I saw this I just found it boring.

  • I slept through the alarm.

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