With 100 days until polling day, ALDC are here to support your campaign

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Many councillors and campaigners will be familiar with ALDC’s Local Election Appeal, which supports Liberal Democrat candidates in seats we’re aiming to gain from the other parties.

It’s vital that our party makes gains in the major series of local and national elections scheduled for Thursday 6 May. Here at ALDC, we’re aiming to raise £40,000 for the 2021 Local Election Appeal – 100% of this fund will be spent on additional direct mail to key groups of voters in our battleground wards, especially postal voters.

We need to raise this money so that we can help 200 Lib Dem candidates over the line in our target wards/divisions. Can you make a donation today to help us reach our target?

At the last local elections in 2019, 75% of the candidates who received funding from ALDC were from groups underrepresented in local government – women, BAME, LGBT+, young people (under 26) and people with disabilities. ALDC are committed to making our councillors more representative of the communities we represent and we will be supporting a similar proportion in 2021.

Will the elections go ahead on Thursday 6 May?

If we know one thing about this Prime Minister, it’s that he is willing to defend an indefensible position until the last possible moment, then perform a screeching U-turn. With that caveat in mind, today marks 100 days until a major set of local and national elections – the largest electoral event of this parliament – and we need to plan accordingly.

However far the UK Government will go to prevent our members from communicating with the electorate, ALDC are here to help local parties to organise the best possible campaigns.

Our team are already working hard to support candidates to campaign within these difficult conditions. You can find out more about our templates, bulk buy deals and reduced postage offers here.

What sort of result should we expect in May?

Who would try to predict anything these days? The one thing we do know is that it is important for the party to demonstrate momentum by making gains in these elections – the largest in almost half a century. More than 46 million voters will be receiving polling cards for elections to the Scottish and Welsh Parliaments, 151 English councils, the London Assembly, thirteen directly-elected mayors in England and 40 police and crime commissioners in England and Wales.

Despite the difficulties of the last twelve months, there are many inspiring examples of Lib Dem activists who have been campaigning hard since the summer to gain seats from the other parties. It’s especially heartening to see activity in council areas where we don’t currently have representation, places where we hope to break through and elect our first councillors. At a time like this, the resilience of Liberal Democrat activists puts me in mind of Napoleon’s famous maxim, sometimes quoted by Paddy:

The side that stays within its fortifications is beaten!

If you would like to become a member of ALDC you can do so here.

* Chris Twells is ALDC's Fundraising & Sponsorship Officer and is also standing for the Welsh Parliament as our lead regional list candidate in North Wales.

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This entry was posted in Campaign Corner.


  • Great article.
    I will comment on the last paragraph –
    “What sort of Result should we expect ?”

    Not great Im afraid, but not disastrous either. We can expect to hold our own or make small losses. The big exception is London where there are some signs that we are doing better than we used to while The Tories are doing much worse. We will probably make losses against Labour but gains against Tories.
    I can explain the reasons behind my predictions if anyone is interested.

    The big Unknown is how or if the Media will react to how we do. The big stories will be how well The SNP & their Green Allies do; with a side order of just how badly The Tories do in London. I doubt there will be room for anything else but we may see some surprise at Libdems failure to collapse, again.

  • Nigel Jones 26th Jan '21 - 3:30pm

    Am I the only frustrated activist ? I cannot find any party guidance on the matter of delivering leaflets on our website, nor have I as secretary of a local party received any e-mail message.
    Futhermore, IF we know that delivering by paying a company to do it for us is allowed, why are not we and all opposition parties strongly protesting ?
    This must surely be unconstitutional, challengable in the courts and something we must continue to shout about for the sake of the future of our democracy !
    Have we not learned from the drip feed messages against the EU that we did not react to, early enough ? That a government minister should hint at a ruling which is advantageous to those with big money is surey a warning sign to us all.

  • Tony Greaves 26th Jan '21 - 4:13pm


  • News from Scotland is showing a steady tick down for SNP and rise for Lib Dem and green. If Lib Dems can make a big song and dance for Federalism as an alternative to full unionism or independence. The prospect of Sturgeon v Slamond fight in the press may give lib Dems a little bit of traction.

  • John Marriott 28th Jan '21 - 11:12am

    Was that ‘Slamond’ a typo or intentional?

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