It may be easy to forget when it’s on your doorstep every day, but the UK is one of the world’s most popular tourist destinations. You only have to think about the stunning views from the Brecon Beacons, the tranquillity of the Norfolk Broads or the thriving cultural scene in Liverpool to understand why that’s the case.
The coming years boast some fantastic opportunities for tourism in the UK. At conference, Liberal Democrats will debate our tourism policy outlining how to make the most of them.
Tourism is one of the UK’s largest industries, employing over two million people. The benefits of tourism are clear. A thriving visitor economy can provide employment, investment, tax revenue and regeneration in a range of communities. For every £1 we spend promoting tourism, we gain £5 in re-investment. But tourism’s benefits are not purely financial. It can also help to preserve our national heritage and encourage cross-cultural understanding.
Tourism once boomed in this country. But despite the UK’s potential, Britain’s share of the global tourism market has fallen by 16% over the last 20 years. Only London is currently immune from falling visitor numbers. The amount of money UK citizens spend abroad far exceeds the amount overseas visitors spend here – known as the tourism deficit. Under Labour, this deficit has quadrupled, currently standing at £18 billion.