Where do we go from here? Beyond the talk of electoral strategy and tactics, methods of campaigning and targeting, we need to look at what the purpose of the party.
Several people on these pages have reported that the party was clobbered by Tory scare tactics directed at a Labour-SNP coalition. If so, there’s only so much we can do about that, the actions of others. But we can have control over what the party is, what it stands for and what it should do in the future.
One is that image counts. Despite the electoral maths and rhetoric about the economic crisis in 2010, the party wasn’t a natural partner for the Tories. This caused us real problems when the party broke its pledge not to raise tuition fees. No amount of spin could overcome that. In future we need to honour our promises, however costly they are.
Another is the character of the party. Its rising vote share since 1988 has been based less on a core vote and more on being a party of protest. Even as the party abandoned equidistance after 1992 it attracted votes from those suspicious of New Labour and the Tories and wary of extremism of all kinds.