In terms of our national campaign, the 2017 election was a failure. Yes, we increased our number of MPs, but this was not because of a coherent and appealing overall message, it was because of 12 very hard fought local campaigns, and good strategic pooling of resources into target seats.
The leadership of the Party assumed that the main dividing line among the electorate would be Remainers vs Leavers, and so led with our vehement opposition to Brexit, but this did not resonate. Corbyn’s luke-warm-at-best Remain credentials did not put people off, and this is probably because the public themselves are a lot more luke warm on the issue than we are.
If I had to describe the mood of the country on Brexit right now I would describe it as “meh – let’s wait and see” rather than “let’s overturn the whole damn thing”. Indeed, a YouGov polling report published a few weeks before the election campaign started found that only 21% of the public favoured going against the result of the referendum. Perhaps this will change as the impact of Brexit on our daily lives becomes clearer, but for now, we have been making the wrong pitch.
But what is the right pitch? The most straightforward way for a third party to gain popular support is by painting the main two as the establishment options; too similar, too set in their ways of thinking, and then appealing to people’s frustrations by pitching themselves as the change from the norm. The difficulty here though is that the main two parties are not the same, and Corbyn is hoovering up all the anti-establishment sentiment in a way that we can’t compete with.