Caron Lindsay

Some interesting features of Lib Dem ad targeting

By | Fri 22nd November 2019 - 1:30 pm

I have not had one single ad on Facebook encouraging me to vote for the Liberal Democrats. Not one.

But, when you think about it, what a waste of money it would be if I had.

Let’s face it, my vote for the party was never in doubt, and this one will be the proudest I have ever cast for the Liberal Democrats. Not only are we right on the biggest issue of our time, I’ve learned over 15 years’ acquaintance that Jo Swinson is ideally suited to be our Prime Minister. 

Yesterday the BBC’s Rory Cellan Jones offered an insight into how we were targeting our ads in individual seats:

I guess there is some affinity between this slightly socially awkward person travelling time and space spreading peace and harmony and the Liberal Democrats.

* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings. You can find her on Bluesky at caronmlindsay.bsky.social

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3 Comments

  • nigel hunter 22nd Nov '19 - 2:14pm

    If we are going to show the voters we are a growing party and a force to be reckoned with in the future we should also be advertising nationally.

  • Kevin Mahoney 22nd Nov '19 - 6:09pm

    As one of the hopefully large number of people who are both Lib Dems and Doctor Who fans, I’d say that the ad is well-targeted.

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