Tag Archives: body confidence

Opinion: Jo Swinson’s latest campaign is certainly more than average

I love shopping. I’m not afraid to admit it and frankly if I had to say I were addicted to one thing, it would be buying dresses; daytime dresses, smart dresses, dresses I know I’ll never wear because they’re just plain weird but I justified them as ‘individual’ at the time. I reckon there are many women in Britain who could admit to the same sort of love for clothes shopping. What draws me in though isn’t the colour or the number of sequins (well sometimes it’s because of the sequins), but the whole shopping experience in general. A good …

Posted in Op-eds | Also tagged and | 5 Comments

Jo Swinson launches size 16 mannequins

Jo Swinson today went along to Debenhams to welcome their size 16 mannequins which have been brought in to reflect the average women. It has been intensely annoying to hear these discussed across various media, including the BBC and the Independent, as “plus size” mannequins. If your view of what a woman should look like comes from airbrushed magazines and porn rather than opening your eyes and looking at the real women around you, then, yes, you might think that size 16 was plus, but you would be wrong.

Women come in all shapes and sizes and girls should be …

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Jo Swinson: Don’t tell your kids they’re beautiful – they’ll get issues

jo swinson by paul walterJo Swinson, the Women’s Minister, has been interviewed by the Daily Telegraph anticipating the progress report due today on the Body Confidence campaign.

Her research has shown that 25% of all 11 to 15 year old boys and girls are unhappy about their appearance. 70% of girls think there is too much emphasis on how celebrities look.

She said:

Parents that praise their sons and daughters for looking “beautiful”, wearing a pretty outfit or having a nice hair do risk sending the wrong message to children that looks

Posted in LibLink | Also tagged and | 45 Comments

Lynne Featherstone launches body confidence teaching pack

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Jo Swinson MP writes: Making inroads into our looks-obsessed culture

Last year, Lynne Featherstone MP and I launched the Campaign for Body Confidence. Since then, we have been raising the profile of the urgent need to address increasing body dissatisfaction in the UK. Everyone should be able, whatever their size, shape, age or skin colour, to feel good about their body.

The bombardment of super-skinny flawless models advertising everything from face cream to cars is puts an overwhelming pressure on women, men and children to conform to impossible and unrealistic beauty ‘ideals’. This is damaging our sense of wellbeing and leading to increasing unhappiness, anxiety, low self-esteem, depression and eating …

Posted in Op-eds | Also tagged | 13 Comments
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