Just over 50 years ago, the last cigarette commercial aired on American television. It marked the end of an era where tobacco companies could freely advertise their products despite knowing the devastating health effects they caused. Today, we face a similar watershed moment with fossil fuel advertising.
As world leaders gather in Azerbaijan for COP29, we should be stressing the parallels between Big Tobacco’s marketing tactics and those of the fossil fuel industry are striking. Both industries have spent decades promoting products they knew were harmful, while simultaneously casting doubt on scientific evidence. Both have used sophisticated marketing to associate their products with freedom, success, and adventure. And both have targeted younger generations to secure future customers.
The tobacco advertising ban has saved countless lives. Research shows that restricting tobacco advertising and sponsorships has been one of the most effective tools in reducing smoking rates, particularly among young people. Now, as we face a climate emergency, isn’t it time we apply the same logic to fossil fuel advertising?
The Science is Clear
The scientific consensus on climate change is overwhelming. Fossil fuels are the primary driver of global warming, leading to rising sea levels, extreme weather events, and the disruption of ecosystems. The consequences are already evident and will only worsen if we continue on this path.
When you see an SUV commercial showing a vehicle powering through a sleek city centre or a family’s home being kept toasty by a gas boiler, consider the irony: the very products are being advertised are contributing to that areas poor air quality, smog stained buildings and premature deaths. These advertisements normalise and glorify the use of fossil fuels at a time when we need to be rapidly transitioning away from them.