Tag Archives: leaflets

Framing the message…

23rd June 2016, you probably remember where you were, you probably remember thinking “How did we lose this? How did this happen?”

There were many reasons, but one big one was messaging.

Messaging and, in particular, framing. Framing is how we approach an argument, the context we give to a debate.

You see, that figure we kept on disputing, £350m, only reinforced the Leave campaign’s message. Every time we presented the truth about this false figure we brought the topic of discussion, or the frame, onto the Leave campaign’s message.

Why are we giving money to the EU? Why do we give them control for money? These are the questions which the voters would be thinking about when that figure is debated. We reinforced Leave’s message. This is how framing works.

Framing matters, but we don’t talk about it much as Lib Dems. We are scientific factual people. So we talk about policy, and campaign tools, and how to increase membership; but rarely framing.

This is why I’m creating the “Lib Dem Framing Forum”. This forum is for Lib Dems to discuss, debate and ask about framing messages.

Posted in Op-eds | Also tagged and | 6 Comments

Choosing one’s ideal Focus delivery tool

Last April, while delivering Focus leaflets for a by-election, I had a slight disagreement with a member of the canine community. I came off the worst, resulting in a trip to the local minor injuries department and a spectacular dressing on my finger.

Ever since that incident, I have at last listened to wiser heads who have advised using a Focus delivery tool.

Posted in Party policy and internal matters | Also tagged | 11 Comments

Opinion: Ideas or leaflets?

Something that stays with me from Monday’s East Midlands leadership hustings was Tim Farron saying that under him, our arms would ache with the quantity of leaflets we have delivered, while Norman Lamb pointed out that our pounding at the polls was not through any lack of leaflets, and that he wanted us to do more to stimulate liberal ideas, as the party had done in Jo Grimond’s time.

Posted in Op-eds | Also tagged , and | 20 Comments

An idea from Matthew Parris that will unite political activists everywhere

head over heels in the letterboxThe Lib-Con Coalition may have run out-of-steam, but Conservative MP-turned-columnist Matthew Parris has identified a policy around which the two parties could happily unite. Indeed, his proposal might even form the basis for a Rainbow Coalition of all the parties.

What’s prompted the idea is that Matthew’s been out delivering leaflets recently. And it has unleashed within him his ‘inner fascist’:

I want order. I want consistency. I want standards. And I want eye-watering penalties for property owners who try their fellow Britons’ patience and waste our time by making their addresses impossible to find. I am driven to distraction by the merry chaos of British residential and commercial addresses, and if I crick my back one more time stooping to try to force a flimsy paper envelope through a vicious ankle-level steel trap of a letterbox, I shall resign as a libertarian and howl for regulation.

So here’s his solution:

Posted in News | Also tagged | 25 Comments

Lessons from Dunfermline: A lot more conversation, a little less literature needed in future

Campaigning on the doorstep - Lynne FeatherstoneI stand by my view that the Dunfermline by-election result was pretty much the best that we could have achieved in the circumstances. As I said in my comment to that post:

We were squeezed – that much was inevitable, but as Labour blogger Ian Smart said the other day, our vote did not crumble to the extent that had been expected. Both Labour and the SNP expected to be able to help themselves to all of it, and were surprised when they couldn’t.

They tried …

Posted in News | Also tagged and | 18 Comments

Opinion: Taxpayer foots £6.7m NO 2 AV leaflet bill

We all remember the supposed concern the NO 2 AV campaign had for the British taxpayer. You’ll remember – who could forget? – their claim that the Alternative Vote would cost £250m, and that this’ll kill babies and soldiers. You might also remember David Blunkett’s polling-day admission that that was all nonsense, but, hey, all’s fair in love, war and politics, and I guess they were just really concerned about saving taxpayers’ money. After all, TaxPayers’ Alliance founder Matthew Elliott headed up their campaign.

Just to underline how much they cared about the public purse, they

Posted in Op-eds | Also tagged , , , and | 29 Comments

Daily View 2×2: 2 April 2010

2 General Election/statistics-themed stories

Holding general election on May 6th would save £7m says Government
Which is nothing compared to, say, scrapping the Child Trust Fund – but Gordon Brown’s timing of the election has only ever been about saving political skins, not money.

Figures disclosed in a Parliamentary written answer show that it will cost £82.1m to stage the election on the most likely date, five weeks today.

But if the country went to the polls on any other day, it is estimated that the cost would rise by more than £7m to reach £89.6m.

The 2005 general election, which also coincided with regional votes, is said to have cost £80m.

Posted in Daily View | Also tagged , , , , and | Leave a comment
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