Tag Archives: mori

We tend not to be too poll-obsessed here at LDV – of course we look at them, as do all other politico-geeks, but viewed in isolation no one poll will tell you very much beyond what you want to read into it. Looked at over a reasonable time-span and, if there are enough polls, you can see some trends.

Here, in chronological order, are the results of the seven polls published in February:

Tories 40%, Labour 28%, Lib Dems 22% – ICM/S. Telegraph (8th Feb 2009)
Tories 42%, Labour 28%, Lib Dems 18% – Populus/Times (10th Feb)
Tories 41%, Labour 25%, Lib Dems 22% – ComRes/S. Independent (15th Feb)
Tories 44%, Labour 32%, Lib Dems 14% – YouGov/S. Times (15th Feb)
Tories 48%, Labour 28%, Lib Dems 17% – Mori/unpublished (17th Nov)
Tories 42%, Labour 30%, Lib Dems 18% – ICM/Guardian (24th Nov)
Tories 41%, Labour 31%, Lib Dems 15% – YouGov/Telegraph (27th Nov)

Which gives us an average rating for the parties in February as follows, compared with January’s averages:

Tories 43% (n/c), Labour 29% (-3%), Lib Dems 18% (+2%)

What to make of this month’s polls, which paradoxically convey both stability and fluctuation? The Tories seem to be relatively stable, in the low 40s% – except for Mori which elevates them to 48%, touching the heights of New Labour before its landslide. Labour appear relatively stable, hovering just at or below 30% – except for ComRes which relegates them to 25%, only a margin of error’s breadth ahead of the Lib Dems. And the Lib Dems seem to be relatively stable in the 17-22% range – except for YouGov which sees the party stuck firmly at a pretty paltry 14-15%.

All this statistical noise is, of course, ironed out by our monthly average, which sees Labour ceding ground to the Lib Dems. Indeed, it seems a lifetime ago, but just back in December Labour’s poll average was 35%: they have dropped 6% in the space of just a few weeks, with the spoils evenly shared between the Lib Dems and Tories.

Such has been Labour’s decline that it has prompted a brief effervescence of speculation that Gordon Brown might be tempted to resign if he thought it would assist his party’s fortunes. This prompted ICM to ask the question on behalf of The Guardian: ‘Putting aside your own political party preference for a moment do you think Labour will do better at the next general election with Gordon Brown in charge, or with another leader?’