Tag Archives: yahoo

Opinion: Traditional media is not all we should be looking at

It’s not often I agree with a Conservative MP, it’s even less often that I hear them say something that actually strikes me as truly insightful.

During the parliamentary debate on the BSkyB bid there was one such moment. At 6.25pm Dr Phillip Lee stood up and spoke to a now mostly empty chamber. This was a shame, because what he had to say was, in my view, extremely relevant and highly important. (Hansard)

He spoke on the fact that a lot, if not the vast majority, of the news people are getting today comes from not the mainstream media, the …

Posted in Op-eds | Also tagged , , , , , and | 5 Comments

Canonical URLs: improving your website’s performance in search engines

A rather more technical post than usual, but if you are used to playing around with HTML tags or fiddling with the innards of systems such as WordPress, this post has some good news that could make your website perform better in search engines…

The multiple URLs problem

It is quite common for a page on a website to be accessible via more than one web address. For example:

http://www.libdems.org.uk/news/new-government-bailout-is-blank-cheque-131421437;show

and

http://www.libdems.org.uk/news/new-government-bailout-is-blank-cheque-131421437 (i.e. without ;show at the end)

both link to the same page.

There are two reasons this might be a problem. First, a search engine may fail to realise that these are the same page and so search results get clogged up with duplicates. Second, some people may link to one version of the URL and other people to the other. Splitting links between these two versions can mean the page performs less well in search engines than if all the links were to just the one.

Search engines are pretty good at trying to deal with this sort of problem, but they aren’t perfect.

Posted in Online politics | Also tagged , , and | 8 Comments
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