Twitter: a passing fad or a useful campaign opportunity?

Over on PoliGeeks I’ve done a brief posting about some of the latest traffic statistics regarding Twitter. In brief: usage is continuing to grow extremely quickly and Twitter is now (on at least one measure) more widely used in the UK than in the US.

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8 Comments

  • About as useful as having a Facebook page, I’d say…

    “People can give us casework through Facebook”

    Or use a phone/email/reply slip, as 99.99% do.

    “We can keep in touch with activists through it.”

    Anyone who regularly uses Facecbook (or has signed up to receive twitter) will also be accessible via email, SMS and quite probably mobile email (ie Blackberry etc).

    “look – we’ve got more Facebook friends than the other candidate!”

    but we still lost the election…

    i.e. pretty much completely useless, then.

    No, I tell a lie, if someone on your campaign team doesn’t have legs to deliver; or a voice to canvass or gather volunteers on the phone; or doesn’t have hands to stuff envelopes or gather volunteers by email; then (and only then) can they waste their time using twitter, or Facebook, or the technological fad du jour.

    Though if they didn’t have any hands that could be tricky.

    p.s. Facebook is bad enough with its “XXXX person is eating lunch” status messages. Why would anyone want a service which followed me around with messages like that?!

  • I love it, and so will the voters …. if we can persuade some of our more leftwing activists to carry the good word.

  • Hywel Morgan 17th Jul '08 - 12:22pm

    As Mark knows I’m not convinced by Twitter. However the next few years will see more such services as wireless broadband becomes more common and integrated into phones.

    The likely effect of that is that email/text/facebook may not be around in their current form but the function – people having access to information about what their friends are doing will become much more common. There will probably be something much more “conversation focussed” like an always on mobile version of MSN/Yahoo messenger.

    So to that extent the growth of Twitter is a significant campaigning development. And from that point of view it should be explored.

    However the whole area of Twitter/Facebook etc campaigning does have the issue that it is essentially “opt in” so it’s ability to reach key switch voters is limited. Looking at the people who sign up as Twitter followers of Brian Paddick and Stephen Kearney I’m not convinced its reach is massive.

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