If you want people to spread some news, the best way to get them to do it is to send them an email marked “Confidential” and tell them not to pass information on because it’s “secret”.
To add a dash of drama, you send it out at 6:03 am, saying that you’ve just come out of the “daily briefing with the by-election team in North Shropshire.”
I don’t doubt for a second that Lib Dem Chief Exec Mike Dixon is an early riser and his cannily timed email to catch party members when they had their breakfast or were on their morning commute was a great way to get the message out that we are doing well.
The news that he was imparting, that our internal polling shows that we are only 10 points behind the Tories in the postal vote, had already appeared on Twitter last night.
This compares well with the Chesham and Amersham situation at the same time.
Certainly this chimes with the accounts of every single person I know (and that’s a lot of people, including some hardened cynics) who has been knocking doors in North Shropshire, and with my own efforts on the phone.
There is a lot of excitement about this by-election and there is a real feeling that we should not limit our ambitions.
Our candidate, Helen Morgan, is absolutely brilliant and is already acting as an MP should:
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