Given that Page 3 wasn’t in The Sun this week, it sure took up a lot of media space, especially among Lib Dems. Maybe I shouldn’t be surprised that loads of us want to wade into a fight that was framed as free speech and sexual expression vs gender equality and quality news reporting. But that’s not actually what’s going on at all: so here is a rundown of what Page 3 is, and why it’s harmful.
Page 3 is normalising objectification of women. The Sun makes printing nude women for the sole purpose of titillation in a national newspaper, which would otherwise be totally weird, normal. Images of nude women and breasts are perfectly normal and widely available in a sexual context (see, 80% of the internet), but a daily national newspaper is not the place for it, because it’s supposed to be for news. “Women have breasts” is pretty much the oldest story there is. Unless, like my mother, your breasts make it into the paper because they are testing the new mammogram machine at your local hospital they don’t need to be in there. If the Guardian decided to swap Polly Toynbee for a massive naked man next week, I’d find that equally inappropriate, because quality reporting is not about getting your rocks off (unless you have a particular fetish for bad photos of Ed Milliband).