There’s a good reason why time and again people who produce really successful campaigning literature talk about the importance of having good photos. It’s because communicating a message visually can be extremely effective. Yet when it comes to what the party is achieving in government, the answer used to be produce slabs of text or highly inconsistent leaflets.
That’s why last year I produced an infographic instead (and kudos to the party, and the policy team in particular, for starting to use infographics themselves more widely since, partly inspired by mine).
Now there’s a 2013 version, put into an A3 shape so it can be more conveniently used as a poster or an insert to a members and supporters newsletter (click through on the image to view it at a larger size):
To get the high res A3 version, click here and you can also get a similar poster about what the party believes.
* Mark Pack is Party President and is the editor of Liberal Democrat Newswire.
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3 Comments
I think Mark has compiled and condensed some really useful information here. Unfortunately, I also think the poster looks horrible. But aesthetics are individual and anyway I am sure Mark will not clobber anyone who re-jigs it.
the Party would do well to get someone to sort out the website.. not very easy to use, hardly voter friendly, hard to access the obvious bits of information someone might be looking for. Unless you know your way around it it’s worse than useless.
Good effort, but its got far too much on it. Any more than 5 points and people stop reading or caring. Much better to split this into 3 different graphic focusing on different areas of govt (economy, families, civil liberties etc)