You’re a Sunday newspaper. You commission a poll from YouGov. It shows the Conservatives back up to the level of support in an opinion poll that you commissioned from YouGov in December. So how do you report it?
If you’re the Sunday Times, you report it as the highest Conservative rating for since 1992. Oops.
Follow @libdemvoice.org on Bluesky
Like us on Facebook
Subscribe to our feed
Sign-up for our daily email digest
Why Britain should be wary of Andy Burnham’s Devolution Revolution (Iain Donaldson)
“Build, baby, build” but don’t lower our ambitions on affordability (Victor Chamberlain)
Twenty-six years of evidence on drugs. Twenty-six years of cowardice. (Tanya Park)
Tom Arms’ World Review (Tom Arms)
Observations of an Expat: Gaza (Tom Arms)
A shocking abuse of the legal system where the rich try to bully the weak and poor into submission
The Joy of Six 1540
Are we doing enough to insure against climate change?
Don't mention the Isle of Wight Separatists' 1950s terror campaign
Fergus McClelland was the last illegal major British child actor
Labour and the Liberals in 1924 and today
Family: Scene Through the Eye of a Lens
Brexit: The Uncivil War - the TV drama with Benedict Cumberbatch
A power vacuum?
George Thomas George Thomas 
William Wallace 
Nick Baird 
Mick Taylor 
2 Comments
It’s even more misleading than that: the Tories hit 45% in the Sunday Times / YouGov poll taken 13th – 14th December (although the lead over Labour wasn’t as great – 13 points to 16 today).
More appalling opinion poll reporting in yesterday’s Observer – managed to construe the poll as showing Paddick out of the race (despite apparently the underlying poll – not disclosed in the paper! – showing an increase on first preferences) – clearly designed to squeeze voters when there is no need in the AV setup…
The Observer report also said that the poll showed a swing to Boris in the net result as also vouched by the Tories.. when UK Polling Report shows that the detail actually indicates the opposite… I thought there was a code about this sort of thing supposed to be fair and quote the sample etc…