Jo Swinson urges action to help young develop positive body image

Scottish Liberal Democrat Deputy Leader and MP for East Dunbartonshire Jo Swinson, has again urged advertisers and retailers to use models covering a diverse of sizes, ages and shapes in their advertising and media campaigns to reflect the reality of different body shapes and to promote healthy body image.

Co-founder of the Campaign for Body Confidence, Jo is currently chairing a Parliamentary Inquiry into the causes and consequences of body image anxiety.

Her calls come as the retail market floods with health fads and “miracle weight-loss products screaming out at people to diet as part of New Year resolutions.  Jo  is concerned that this will have a damaging effect on public health.

Jo said:

 “After Christmas, the market is awash with dieting advice as people try and lose extra pounds put on over the festive period.

“These drastic diet plans often promote weight loss in an unhealthy way, and the vast majority of people who follow them will end up weighing more than they did before they started the diet.

“It is really important to adopt a healthy lifestyle but I am concerned that this constant bombardment of unrealistic diet advice is having a really negative effect on society, especially young people.  Evidence to the Parliamentary Inquiry in December from psychiatrists specialising in eating disorders clearly stated that extreme dieting is most often the trigger for eating disorders developing.

“I have campaigned tirelessly to urge advertisers and retailers to recognise the consequences and damage done by constantly flooding the market with a narrow range of unrealistic images of what the industry deems to be beautiful.

“We need to go further though. We need to empower our young people with the confidence to have a positive body image, happy in their own skin. This needs to be part of our young people’s classroom education.  Children are growing up with the idea that body dissatisfaction is a rite of passage, and this needs to stop.

“Liberal Democrats believe in the freedom of companies to advertise but we also believe in the freedom of young people to develop their self-esteem and to be as comfortable as possible with their bodies.

“I want more focus on encouraging young women and men to adopt a healthy lifestyle, and to recognise that their value comes from who they are and what they do, not just what they look like.”

* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings

Read more by or more about , , , or .
This entry was posted in News.
Bookmark the web address for this page or use the short url http://ldv.org.uk/26454 for Twitter and emails.
Advert

4 Comments

  • LOVE the fact that the massive advert I can see right now below this article is called “1 Tip to a Tiny Belly”, featuring a cartoon of a skinny woman in just her underwear.

  • Richard Swales 5th Jan '12 - 11:33am

    i also get Slovak adverts when I access from here.

    What is the actual proposal/policy supposed to be though, or do we just have to guess what he/she would do if elected in Scotland? I tend to think that this kind of “problem without a proposal” politics is best left to New Labour.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarEddie Sammon 4th Jul - 6:56pm
    Obama won against Clinton in 2008 because of Iraq and he was seen as being to the left of her, not because women are more...
  • User AvatarDavid 4th Jul - 6:47pm
    @phyills. Somebody said something should be done about the entire poor working classes (me), but nobody said that it should solely be about poor working...
  • User AvatarStephen Donnelly 4th Jul - 6:43pm
    These two sentences from the Guardian convince me that this should be opposed. "If said named person has any concerns about a child's welfare, they...
  • User AvatarSimon McGrath 4th Jul - 6:08pm
    To characterise concern about the state appointing an official to have responsibility for every child, regardless of whether they need support, as only being opposed...
  • User AvatarRuth Bright 4th Jul - 5:57pm
    Phyllis - blimey what would we do without you? xx Stuart - exactly. David - I take your points but there is sexism in our...
  • User AvatarSue S 4th Jul - 5:50pm
    When it came down to the biggest test of prejudice, ie the selection of the American Presidential candidate by the Democrats, they voted for a...
Sat 4th Jul 2015
10:00
10:00
Sun 5th Jul 2015
03:00
Mon 6th Jul 2015
Wed 8th Jul 2015
Thu 9th Jul 2015
Fri 10th Jul 2015
Sat 11th Jul 2015
Sun 12th Jul 2015
Thu 16th Jul 2015
Sat 18th Jul 2015
Sun 19th Jul 2015
Mon 20th Jul 2015
Thu 23rd Jul 2015
Sat 25th Jul 2015
Sun 26th Jul 2015
Mon 27th Jul 2015
Thu 30th Jul 2015
Sat 1st Aug 2015