
Its a truth universally acknowledged that…….there are no ‘ups’ with out ‘downs’, and we Welsh Lib Dems know more than others what ‘down’ feels like. Its crap, to put it bluntly. ‘Down’ is deep and its hard to dust your self off and start climbing up again.
So, its good to report that many of us Welsh Lib Dems are on cloud nine after an exhilarating 4 days at the Royal Welsh Show in Builth Wells. If you’ve never visited the Royal Welsh before, it’s the largest agricultural show in Europe, with a foot fall of about a quarter of a million. It is by far the largest event on the Welsh calendar and one which makes us proud. A great day out for the family and a celebration of the diversity and excellence of the agricultural sector in Wales and beyond. Wales at its very best!
The Welsh Lib Dems have had a stand at the show for ages, but last year we missed a beat and lost out. That may well have been a good thing: time to reflect on our losses and time to try a new trajectory. This year we returned with a vengeance! We had a plan, an excellent plot and a refreshing, slightly crazy concept.
I recall Sal Brinton saying at WLD conference last autumn that we need more humour in our campaigning, that we need to make campaigning fun and accessible. I’m happy to say that we’ve risen to that challenge and the results have been remarkable. More on that in a bit.
This year we planned a stall and campaign around our fantastic Cabinet Secretary Kirsty Williams and the education portfolio which she holds in Welsh Government. We were lucky to have the skills of a very talented volunteer who designed everything on the stand from its 14m long backdrop to its banners, flags and super cute EU-flag-Libby-animal stickers. We even ran a kiddies colouring in completion each day on the stand, which was surprisingly popular. It was in more of a hill billy theatre production than a political stand. We had straw bales to sit on and bunting festooned like a barn dance.
The whole show this year was geared towards young children and, surprise surprise, everyone loved it. We created a stand that was fun, inviting and definitely not stuffy and digitally designed corporate. What a pleasure it was to see a sun burned farmer walk off with a cute Libby/pony/EU flag sticker!There was a lot of laugher. Nearly 40 Welsh Lib Dems helped on the stall, ranging from the newest Newbies to former MPs and members of the Lords. Even Jane Dodds our brilliant and dynamic leader had her slot on the roster to zip up the marquee for the night. We were a team again and we worked effortlessly together. It felt very good.