Author Archives: Mark Pack

Mark was the Liberal Democrat Head of Innovations until June 2009 and is now at Blue Rubicon. He also lectures at City University and is co-author of 101 Ways To Win An Election. He blogs at www.markpack.org.uk and is on Twitter as @markpack. He likes chocolate. Lots of it.

Opinion: Get your voters out electronically

HTC HD7 8It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope for successful online political campaigning was tiny compared to now, when there are more people on the electoral register who use social media than will vote next week.

But the story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters on the ground. Fewer phone numbers are in the phone book; fewer households have someone in when you call round; and fewer properties have accessible individual letterboxes.

Posted in Op-eds | Tagged , , , and | 2 Comments

Opinion: Yes, Labour really has given up on winning votes from the Conservatives

Labour Party logoI’m not fully signed up to the mockery for Labour’s recent TV and online films mocking Nick Clegg. Why? Because for all the naff content themselves, the broad message of them has been massively reported in the media, reaching a much wider audience than the films themselves.

I doubt that was a deliberate strategy as you can’t count on calibrating something to be just bad enough to get lots of coverage but not so bad as to sink under it. It’s a handy silver lining, however, especially as it diverted …

Posted in Op-eds | Tagged , and | 34 Comments

Book Review: Revolt on the Right by Robert Ford and Matthew Goodwin

Farage ukip - Some rights reserved by Astral MediaOne of the political debates over UKIP is the question of whether it is primarily taking its support from disgruntled Conservatives or not.

Leading the charge for the ‘yes’ camp are several recent large-scale polls (or conglomeration of separate polls) from reputable polling companies. Looking at how people who currently say they’ll vote UKIP behaved in 2010, the pattern seems clear: UKIP’s growth in support predominantly comes from ex-Tories.

Posted in News | Tagged , , and | 5 Comments

Jeremy Browne, South Korea and ‘Race Plan’

jeremy browne_Reform_Race_plan_coverIs Jeremy Browne really a secret lover of state intervention and a sceptic of free markets, believing in big state spending, government economic planning and regular intervention in the market? For all of the veneer of free marketeering in his book Race Plan, not to mention his choice of Reform as the publisher, it’s a question that comes to mind because in-between praising specific free market, small state policies, Browne regularly praises the results of governments such as the Chinese and the South Koreans, who are anything but.

It’s his praise of South Korea that is the most intriguing, for China can simply be put to one side as dramatic but its own unique case (though, as Stephen Tall has said, it is still an odd example for Jeremy Browne to trumpet).

South Korea is, as Browne rightly points out, seen by many developing countries as the one to emulate, transforming itself from a poor dictatorship to a wealthy democracy with globally successful industries in less than half of one person’s life time.

Posted in Books and Op-eds | Tagged and | 17 Comments

Liberal Democrats launch innovative – but controversial – online fundraising plan

News reaches me of a potentially very effective but highly controversial fundraising move planned by Liberal Democrat HQ for the general election.

Back when I worked at party HQ, I was involved in trademarking the party’s logo so that the party was in a stronger legal position when dealing with cyber-squatters or producers of fake literature.

Now the party is planning to go one step further, trademarking the party’s name and starting to enforce the trademark, charging royalties for its use.

Posted in News | Tagged | 11 Comments

Opinion: the politics of the reshuffle

Lynne featherstone by paul walterNorman BakerThere has been a consistent thread running through Nick Clegg’s most recent government reshuffles: get good campaigners into posts where they can run successful high profile campaigns, implementing liberal policies and winning Liberal Democrat votes.

Put like that, it sounds uncontroversial, but when it has involved the departure of Jeremy Browne from government and swapping out from posts in the Foreign Office and Ministry of Defence, it has been rather more controversial.

Posted in News | Tagged , and | 8 Comments

Opinion: David Cameron – the Conservative Party’s answer to Harold Wilson

More and more, David Cameron reminds me of Harold Wilson.

Both became leaders of their party when a sequence of election defeats forced change upon it. Both briefly were the young leader with a new purpose for their political tradition; the white heat of technology in the 20th century, huskies in the 21st.

Both struggled to win over the public, with neither getting an overall majority at their first attempt. Both turned out to be heavily beholden to their party’s traditional, backward-looking wing.

Wilson’s opportunities to be a dominating figure who reshaped society and rejuvenated the economy were wrecked on the Labour …

Posted in Op-eds | Tagged and | 18 Comments
Advert



Recent Comments

  • User AvatarJoeB 24th Feb - 2:55pm
    Peter Martin, regarding the issue of capital expenditure the paper referenced above outlines Keynes reasoning. "Keynes was opposed to deficit spending in the sense of...
  • User AvatarTeresa Wilson 24th Feb - 2:43pm
    I agree with much in this article but I have a problem with the conclusion that "if it all ends in tears, it will be...
  • User AvatarDavid Warren 24th Feb - 2:19pm
    What a healthy debate. Thanks for all the comments everyone.
  • User AvatarPeter Hirst 24th Feb - 1:55pm
    Our policies in the manifesto need to be targeted at all the seats where we were second as it these that provide the immediate springboard...
  • User AvatarPeter Hirst 24th Feb - 1:49pm
    It is essential in my view that there is input into the manifesto process of a wider variety of members so that the various parts...
  • User AvatarBarnaby 24th Feb - 1:40pm
    1. A major elephant in the room will be the status of European citizens who want to come and live in the United Kingdom post-Brexit....