Lib Dems still reeling from Vince Cable’s debate victory in Ask the Chancellors, have another reason to be reeling today … the party has launched a subversive multimedia viral ad campaign – www.labservative.com – and it’s a 24-carat success.
The Labservative pitch is clear enough: Labour and the Tories are way too similar, and neither is capable of producing change. It’s a familiar enough Lib Dem campaign charge. It’s a pleasantly unfamiliar position for the party to be making the point in a wittily Web 2.0 way. Well done, Cowley Street!
And here’s one of the posters:
Wondering how you can help promote Labservative.com? How about:
- You can visit the website here
- You can watch the video here (don’t forget to favourite it)
- You can read the Labservative manifesto here
- You can comment here
- You can follow @GorvidCamerown on Twitter here (#labservative is already trending)
- You can buy tasteful Labservative merchandise here
- And you can share the poster campaign here
PS: I wonder how much more the Tories’ failed CashGordon website cost compared to this?
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6 Comments
If this means the LibDems are really beginning to stop pretending that they don’t do ‘yah-boo’ politics, congratulations to all concerned. As some people will know, I’ve been recommending it for years, and was greatly impressed by the way VInce Cable used it to win applause during last night’s Chancellors’ debate, for more (and a short video clip) on which, see http://su.pr/2PYqCY
This is the first time a political campaign has ever made me laugh, other than those spoofs of Cameron’s airbrushed posters. I particularly like “familiarity breeds consent”.
Labour + Tory = La(va)tory.
“and it’s a 24-carat success”
By what measure?
Is it just me, or towards the end of that video does the figure not appear to be morphing between _three_ different faces, the third of which doesn’t actually look too dissimilar to Nick Clegg’s? (Clearest on the word “recession” at 0.45.)
This is actually funny. Amazing.
And remember:
Half a mind to vote Labservative? That’s all you need.
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[…] today Stephen covered the launch of http://www.labservative.com saying, The Labservative pitch is clear enough: Labour and the […]