Lib Dems launch

Lib Dems still reeling from Vince Cable’s debate victory in Ask the Chancellors, have another reason to be reeling today … the party has launched a subversive multimedia viral ad campaign – – and it’s a 24-carat success.

The Labservative pitch is clear enough: Labour and the Tories are way too similar, and neither is capable of producing change. It’s a familiar enough Lib Dem campaign charge. It’s a pleasantly unfamiliar position for the party to be making the point in a wittily Web 2.0 way. Well done, Cowley Street!

Here’s the video:

And here’s one of the posters:

Wondering how you can help promote How about:

  • You can visit the website here
  • You can watch the video here (don’t forget to favourite it)
  • You can read the Labservative manifesto here
  • You can comment here
  • You can follow @GorvidCamerown on Twitter here (#labservative is already trending)
  • You can buy tasteful Labservative merchandise here
  • And you can share the poster campaign here

PS: I wonder how much more the Tories’ failed CashGordon website cost compared to this?

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This entry was posted in General Election, Humour and Online politics.


  • This is the first time a political campaign has ever made me laugh, other than those spoofs of Cameron’s airbrushed posters. I particularly like “familiarity breeds consent”.

  • Labour + Tory = La(va)tory.

  • “and it’s a 24-carat success”

    By what measure?

  • Anthony Aloysius St 30th Mar '10 - 5:50pm

    Is it just me, or towards the end of that video does the figure not appear to be morphing between _three_ different faces, the third of which doesn’t actually look too dissimilar to Nick Clegg’s? (Clearest on the word “recession” at 0.45.)

  • This is actually funny. Amazing.

    And remember:

    Half a mind to vote Labservative? That’s all you need.

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