For the past year or so, there has been an elephant in the room – youth unemployment. It had largely been ignored by the Coalition Government, not because of desire, but because no money was left to alleviate the problem. However, after last week’s news that youth unemployment rose to 1 million, it was clear something needed to be done.
I’m glad that the Government will now be investing a whopping £1billion in training and incentives for young people to get employed.
In a recession, those who don’t have experience and/or training (who tend to be young people) are those …


The basic formula is thank, warn, inspire: in other words, thank people for their past support, warn them of what can go wrong if there is not enough money for the campaign (e.g. 
