May’s edition of Total Politics carries part one of a two part series from me about how people in politics can get the most out of Facebook.
Liberal Democrat Voice has covered many aspects of Facebook in the past, including tips for keeping on top of your notifications and Steve Webb’s innovative Facebook surgery, but what are the basics you should get right? And if you think I’ve missed out something crucial, the comments thread awaits…
How to make the most of Facebook
Finding out what’s going on, communicating and getting feedback are essential parts of the job of any politician or would-be politician. Facebook offers great opportunities for all three, but it can also suck up huge amounts of time. So how can a busy person ensure they get the most from both Facebook and their precious time? A good starting point is to ensure you don’t fall into the trap which others have before.
If you flick through the media stories featuring the words “politician”, “Facebook” and “gaffe”, you will find that nearly all involve something which in a pre-Facebook world would have been kept private, but was put on Facebook and then leaked. Like it or not, you must assume that anything you put on Facebook will end up being seen by journalists and opponents. Act accordingly. Keep your genuinely private life away from your political Facebook presence.
Get your Facebook privacy settings right
Whilst this is good advice for anyone in politics, it can cause problems for someone who has been using Facebook long before they thought of standing for public office. Must they really axe their private use of Facebook and remove past private information before going in to politics?