If your political party launches its first entirely online advertising campaign several years after another party first did the same, do you:
a. Claim you are first anyway and hope no-one notices?, or
b. Something else
If your answer is (a), congratulations – you work for the Conservative Party. And well done on finally catching up with what the Liberal Democrats have been doing with advertising for several years 🙂
(Insert outrage about PR, spin, fibs, dishonesty etc. to your taste here).
PS I wonder if the person who decided to claim they are first when they’re not is the same person who decided to claim they hadn’t changed their logo when they had? There seems to be a bit of a pattern here…