If your political party launches its first entirely online advertising campaign several years after another party first did the same, do you:
a. Claim you are first anyway and hope no-one notices?, or
b. Something else
If your answer is (a), congratulations – you work for the Conservative Party. And well done on finally catching up with what the Liberal Democrats have been doing with advertising for several years 
(Insert outrage about PR, spin, fibs, dishonesty etc. to your taste here).
PS I wonder if the person who decided to claim they are first when they’re not is the same person who decided to claim they hadn’t changed their logo when they had? There seems to be a bit of a pattern here…
6 Comments
Interesting that they claim it is both “general” promotion and “exclusively online”. Have they given up generally campaigning offline?
In any case, just how “exclusively online” can you call a campaign which clearly exists solely to justify the press release and subsequent media coverage about how “exclusively online” it is?
You see, the CCHQ just got its first PC, and they got so excited about finding the internet, that they couldn’t even imagine, that some other party might have found it before them. The Tories must be forgiven, they’re a bit slow to catch up, that’s why they are called “Conservatives”.
Nice write up, Mark!
http://news.bbc.co.uk/1/hi/uk_politics/6979042.stm
And I love the quote from Steve Webb:
“The whole thing strikes me as a bit of a yawn.”
Tim Montgomery listed all the internet squibs of the past few months. Didn’t mention the off-your-face yoof page on You Tube … also dropped.
These things are just asking to be lampooned. Whatever Dale may think the LP were pretty early adopters of all this inter-web stuff as was the labour movement and red green end of things with greenet and poptel and the like.
Risible. That’s Tories for you.
Sounds like Grant Shapps was involved somehow.