Someone’s attacked you online; should you respond?

The US Air Force may not seem the obvious place to go for advice on this, but they do seem to take online communication seriously and are an organisation whose activities, particularly in Iraq and Afghanistan, are frequently talked about online.

Being also rather a large bureaucracy, they’ve created a flowchart to help decide how to respond to online comments. Some parts are, er…, very American management speak (“proactively share your story”) but there’s also a lot of good sense in it, particularly in its five headings about responding to blog postings:

Transparency (make clear who you are)
Sourcing (give sources for your claims)
Timeliness (respond quickly)
Tone (the tone you use reflects on yourself and your organisation)
Influence (put your efforts into the sites that matter most)

Anyway, here is the full flowchart for your delectation.

UPDATE: Here is the updated version.

Certainly the US Air Force seems to get the Web 2.0 world rather better than the US Army, with its odd description of Twitter.

Hat-tip: David Meerman Scott

Read more by or more about .
This entry was posted in Online politics.
Bookmark the web address for this page or use the short url http://ldv.org.uk/8793 for Twitter and emails.

5 Comments

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?




Recent Comments

  • User AvatarDavid Evershed 25th Jul - 4:38pm
    As Chief Secretary to the Treasury, Danny Alexander deserves as much credit for the recovery as the Chancellor. When growth did not materialise as quickly...
  • User AvatarAl 25th Jul - 4:13pm
    The F word here is Fantasy. Federalism is not on the ballot paper in September because the Lib Dem leadership threw away the opportunity offered...
  • User AvatarCharles Rothwell 25th Jul - 4:00pm
    This is a perennial bug-bear of mine and has been for over forty years (i.e. since I was at school!) The "advice" we received from...
  • User AvatarTony Dawson 25th Jul - 3:59pm
    Ah me. It is the best part of thirty years since I wrote all the literature for a winning by-election in this constituency. Well done,...
  • User AvatarCharles Rothwell 25th Jul - 3:59pm
    This is a perennial bug-bear of mine and has been for over forty years (i.e. since I was at school!) The "advice" we received from...
  • User AvatarAnne 25th Jul - 3:51pm
    Yet in my supposedly prosperous area of South Wales a Food Bank has opened. I expect the millionaires round here have done very well.