In the aftermath of Sarah Palin’s selection as John McCain’s Vice-President running mate, the coverage I came across was dominated by the possible drawbacks of her selection.
In this coverage the McCain campaign seemed to be failing very badly when it came to framing the discussion around her selection, but I didn’t read too much into it because after all the UK media across the political spectrum is very favourably disposed towards the Obama campaign and nearly everyone I know involved in US politics is on the Democrat side. Perhaps what I was hearing said more about where I get my US political news from than about the reality on the ground in the US?
However, taking a look at what is happening online, it looks like the McCain campaign has made a serious blunder. When there is a big news event, many people go to the internet for more news, and all the more so when the news involves someone or something they had not previously heard about.
And so, unsurprisingly, after the Sarah Palin news was announced, there was a huge surge in search traffic on Google with people looking for information about her. Indeed, the surge was so huge and sudden, Google Trends categorised the search as “volcanic”.
But the McCain campaign has failed to ensure that its version of the Sarah Palin story comes out well in search results. They not only haven’t been taking the opportunity to run good online ads targeted at people searching out information on her (as detailed over on TechPresident), but they haven’t managed to get decent entries into the search results either.