Talking about periods apparently is still taboo. In fact we have had to wait until this month, in 2017 for the first ad ever in the UK to show a hand pouring a test-tube of blood-coloured liquid onto a sanitary towel, in lieu of the standard sterile-blue.
The advert, which forms part of a new campaign called ‘Blood Normal’, attempts to get rid of the embarrassment around the ‘Aunt Flo’ after a recent survey found that nine out of ten women attempt to hide the fact they are on their period, and 56% of girls said they would rather be bullied at school than talk to their parents about periods.
For something half the population experience on a monthly basis that is ludicrous.
For the majority of us they are an inconvenience, for example feeling we have to take our entire handbag with us to the bathroom at work, the surest tell-tale sign. But for others, particularly girls who have just started menstruating, the embarrassment can be enormous resulting in lost days of schooling and a huge knock to their self-esteem. This is particularly the case for girls from low-income families who might see their parents struggling to make ends meet and feel reluctant to ask them to add sanitary products to the weekly shop.
A survey by Plan International UK found that 1 in 10 girls had been unable to afford sanitary products. The fact that no one talks about this means that it remains hidden. In a country as well-off as Britain this simply shouldn’t be happening. And it can be stopped. We can end period poverty. The truth is it, it wouldn’t even cost a lot, relatively speaking.