The last edition of ALDC’s Campaigner before the start of the election contained this piece from me:
Knowing why people vote the way they do is tough. It’s not just because people may be reluctant to be honest to others about their motivations, but people are also often bad at understanding themselves.
In fact, one of the findings increasingly coming out from research into how we make decisions is that often we make a decision using our subconscious and only afterwards come up with a justification for it. Our subconscious decides, our conscious rationalises.
It is an intriguing – and in some ways, scary – finding that is best illustrated by a clever experiment where people were shown two photographs of similar, but different, people. They were asked to pick which one they thought was the most attractive. They were then given that photograph and asked to explain the reason for their decision.
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The nearest beach to Leicestershire and Birmingham
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Convicted fraudster was introduced as Farage's chief of staff
Simon Costain 
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Peter Martin 