When talking about how tortoises hold the secret to online success, I only talked about the total number of people on email lists. If you are a campaigner wanting to build up an email list to effectively communicate with residents in your area, that is an important number to have a sensible target for and to work towards.
But it’s only one of the three crucial email numbers.
The second is the open rate on your emails. Email open rate statistics are provided by most of the email management services available, and indeed it’s one of the main reasons for using …
The lesson from David Meerman Scott’s post The secret to getting 50,000 followers on Twitter is just as applicable in the field of politics, such as if you are a councillor wanting to communicate with residents via Twitter or a Parliamentary candidate wanting to build up an email list of constituents.
I can remember JFK being assassinated and being taught to say that Alec Douglas Home was Prime Minister, but really my Liberalism dates from the early 1970s when my father left us (an experience that taught me I was not a Tory) and the Liberals were winning by-elections.
I realised that I was not a Socialist a couple of years before that when Boxmoor County Primary School demanded a letter from your parents before you were allowed not to have custard with your pudding.
2. When did you start blogging?
The first post on Liberal England is dated 4 March 2004.
However, I did write the diary of Whittington (Susan Kramer’s cat) during the first London Mayoral election in 2000. That has some claim to be the first political blog in Britain.
3. Why did you start blogging?
I wanted a shop window for my various writings, but blogging soon became an important activity in its own right.
4. What five words would you use to describe your blog?
6. Which post have you most liked writing in the last year (and why)?
Andrew Mitchell, the great and the good, and me from September last year. It reminds me of my trip to New York for Oxfam and reports an event that no mainstream journalist would get to attend.
7. Which post have you most liked reading in the last year (and why)?
I was very impressed by The Contented Lib Dem’s series of posts on the abolition of the Educational Maintenance Allowance. They are summarised here. He or she argued a controversial case, backed it up with evidence and engaged with the commenters, getting the better of most of them. Unfortunately, nothing has appeared on that blog since.
8. What’s your favourite YouTube clip?
Assuming that the Bible and complete works of Steve Winwood are already on the island, how about this version of Dolphins by Tim Buckley?
The Lib Dem councillor at the centre of the “racist” Twitter storm has been suspended from his party.
Cllr Warren Swaine quoted an Ali G catchphrase “Is it because I is black” in a tweet about mixed race Labour MP Chuka Umunna when he was appearing on Question Time…
Henk van Klaveren, Liberal Democrat national office spokesman, said: “The Liberal Democrats have a zero tolerance policy on racist comments and behaviour. The regional party has suspended Councillor Warren Swaine pending further investigation.”
Take the increasing importance attached to social networking and its ability to influence the political world. Add in a tradition of wanting to influence the public and other governments. Turn down your ethics meter. Shake together and what do you get? This:
The US government is offering private intelligence companies contracts to create software to manage “fake people” on social media sites and create the illusion of consensus on controversial issues.
The contract calls for the development of “Persona Management Software” which would help the user create and manage a variety of distinct fake profiles online. The job listing was discussed in
After last month’s trip down memory lane looking at how internet campaigning worked in Brent East in the 2003 by-election, here is the piece I wrote for the Hansard Society after the 2001 general election (when I ran the Liberal Democrat online campaign). As with the Brent piece, it shows how many principles have stayed the same even as different internet phases have come and gone. And no, the power to draw up sensible imprint rules for the online world mentioned below still hasn’t been used.
Introduction
Perhaps the most notable Internet innovation during the 2001 general election was the ability …
1. What’s your formative political memory?
A toss up between my Mum voting in favour of joining Europe in the referendum and my Dad feeling agitated about and improving workers rights in industry.
2. When did you start blogging?
In January, so please be gentle with me! (though all constructive feedback from fellow LibDems welcome).
3. Why did you start blogging?
Have been thinking of doing it for some time, as occasionally you need a few more words than Twitter or broadcasting allows – plus the New Statesman asked me!
4. What five words would you use to describe your blog?
Politics, liberalism, media, coalition, punditry.
5. What five words would you use to describe your political views?
Liberal – that is all.
6. Which post have you most liked writing in the last year (and why)?
As a total novice there is little to choose from. However I enjoyed having a pop at the Daily Telegraph in this one about Nick Clegg’s Red Box.
7. Which post have you most liked reading in the last year (and why)?
I thought this was the most astounding blog of 2010. It’s by Peter Watt, former General Secretary to the Labour Party, and it summed up in so many ways why working with Labour right now would be such a challenge because, as Peter describes, they currently have an inability to listen and struggle to believe that others in politics wish to do good.
8. What’s your favourite YouTube clip?
God would love to do something political but I LOVE this Virgin Atlantic ad soooooooooo beautifully done I could watch it over and over. Enjoy!
Twenty six blogs have recently joined my Liberal Democrat Blogs aggregator (sorry for not adding you sooner, been really busy and I my computer lost the original post for December):
Welcome to the latest in our series giving the human face behind some of the blogs you can find on the Liberal Democrat Blogs aggregator.
Today it is David Boyle, who blogs at The Real Blog.
1. What’s your formative political memory?
I don’t know when I became a Liberal, but found myself cheering the party on during the Sutton & Cheam and Isle of Ely by-elections while I was studying for my O Levels. In 1979, I interviewed the local Liberal candidate (Dermot Roaf) for a student mag and went straight off and joined the party afterwards.
2. When did you start blogging?
2007 I think.
3. Why did you start blogging?
Partly because I seemed to be bursting with things to say; partly because, when I said them, people seemed to have a confused look on their faces. I also wanted to think out loud about the political implications of a book I wrote called Authenticity. (I also have an incredibly small publishing outfit called The Real Press.)
4. What five words would you use to describe your blog?
Liberal, human-scale and optimistic.
5. What five words would you use to describe your political views?
Radical, green, localist, humane, naive.
6. Which post have you most liked writing in the last year (and why)?
A post I wrote for Lib Dem Voice which, rather inadequately, tried to set out why I wasn’t as outraged as the Guardian thinks I should be about the spending review.
7. Which post have you most liked reading in the last year (and why)? Neal Lawson’s Comment is Free blog about using ‘human’ as the yardstick for a new politics. I was fascinated to read it because I had been thinking along parallel lines myself.
8. What’s your favourite YouTube clip?
I think it has to be my wife Sarah’s film about our curtain pattern Kandahar.
Back in the early years of this century, the UK was at the forefront of testing out e-voting for public elections. An extensive series of pilots were held and then … e-voting fell out of favour, because the pilots were not a success for a wide range of reasons. The issue still keeps on popping up, so having recently come across again what I wrote back in 2003 about those pilots, those lessons are worth restating. Here is what I wrote back in the summer of 2003. Luckily the last paragraph turned out to be wrong.
The last article I wrote conjoured up a utopian vision of Liberal Democrat e-campaigning. However, it might not be a realistic aim for individuals or groups who lack social media expertise, or time, to develop a fully fledged social media presence. How, then, should Liberal Democrats prioritise the different elements of social media?
The first choice is an absolute no-brainer. If you do nothing else, start a Facebook page. Don’t mistake a Facebook ‘group’ for a Facebook ‘page’. Though they share some features, they are different beasts. A local Party group should have an ‘official’ Facebook page. Individuals may …
A quick trip down memory lane for some historical perspective on the impact of the internet on political campaigning with this piece that I wrote for an academic email newsletter (the Political Marketing Group Newsletter) after the 2003 Brent East by-election. The lessons still look extremely relevant – making the point that principles of good campaigning and communication last as individual technologies, programs and companies come and go.
Winning Brent East: did the internet matter?
When Sarah Teather won the Brent East Parliamentary seat for the Liberal Democrats in the by-election on September 18th 2003, it was one of the party’s most …
No doubt this is at least in part coincidence, but compare my comments on what party emails should be more like with the latest from Tim Farron and you’d think someone has been reading this site…
As you read this email Labour peers are using every trick in the book to try and block a referendum on fairer votes.
In the Liberal Democrats we believe that the New Politics should be embraced by all parties. That is why I’m asking you to join me today in bringing pressure to bear on Ed Milliband and his Labour peers to live up to
1. What’s your formative political memory?
Watching Roots when I was nine. I was shocked to the core by the cruelty towards the slaves, the very idea that people could be bought and sold and, I think crucially, by the fact that such abuse can be stopped if good people take action.
2. When did you start blogging?
September 9th 2006.
3. Why did you start blogging?
I never wanted to just write about politics, but I thought I could help the Lib Dem cause during the hours when it would have been rude to deliver leaflets. I felt that there was a need for something which could simply explain liberal ideas to people who had no interest in politics and to be a bit of an antidote to the bile from the right wing tabloid press.
4. What five words would you use to describe your blog?
Random, liberal, eclectic (and this one has been used by Malcolm Harvey in the 2010 Total Politics Guide to Political Blogging), fair and unpredictable.
5. What five words would you use to describe your political views?
Leftie, liberal, peace loving hippy.
6. Which post have you most liked writing in the last year (and why)?
2010 was the most emotionally and politically intense year I’ve ever experienced. The potent cocktail of emotions and adrenaline during the General Election and the formation of the Coalition (and since) fuelled some posts I’m quite proud of. I can’t say I really enjoyed writing them, though.
I’m going to pick is the interview I did with Jo Swinson on the day Lib Dem Voice let me loose as guest editor. Rather than have me frantically scribble notes, my son had set things up so I could record the conversation. We ended up having a 20 minute chat on a huge range of topics from how the coalition was going down on the streets of East Dunbartonshire to her recent visit to Nigeria, to her work on allergies, to sport and gender sterotyping. We were both pretty relaxed and it felt like a proper, illuminating, grown up conversation which I wanted to report in pretty much that style.
I spent the rest of the night frenetically writing it up in 3 parts: one, two and three.
7. Which post have you most liked reading in the last year (and why)?
My shortlist for this had a fair few Elephant posts on it, but the one I’ve chosen is one where he describes the workings of the economic cycle. The fluffy one at his educational best.
8. What’s your favourite YouTube clip?
It has to be Dan and Dan’s Daily Mail Song. I never get tired of listening to it. A brilliant satire on the British right wing tabloid press in general.
The party is not exactly short of opponents to overcome when it comes to implementing Liberal Democrat beliefs in government, yet we are not using the party’s grassroots strengths to help win those struggles.
The Conservative Party is, to take one example, split on civil liberties. Many key figures take a similar view to the Liberal Democrats, yet there are also many opponents of what a Liberal Democrat majority government would
Building up traffic to a local party or councillor website is much like building up a delivery network: it brings big benefits, but it’s not the sort of thing you can do overnight. They are both best achieved by making slow and steady progress over a period of time.
Steadily work your way down the list over the next couple of months and by the time this May’s election campaigns proper kick off you should really notice the difference.
Make sure the site is listed:there are numerous websites and blog directories, but generally only two really matter for political sites: DMOZ …
You may have seen mentioned in the weekly Golden Dozen round-ups reference to LibDig – but there’s much more to the site than sharing a story for hopeful inclusion in the round-ups. Thanks to LibDig, Liberal Democrat members can easily share interesting, useful or enjoyable stories, videos or blog posts.
You can either post up content you have seen, or vote on content that other people have posted up; either way it’s a way of saying, “I found this interesting. I think you’ll find it interesting too.”
Social bookmarking sites like this have been around for a while, but they tend …
Over the festive season we’re running a series of posts on the main Liberal Democrat challenges for 2011. You can find all the posts as they appear here.
Looking back through the emails I have received from the party centrally since the formation of the coalition, very few have asked me to do anything. Some have asked for money, requested I come to conference or suggested I go and help in elections – but even those, whilst being good stuff, have been drawn from a very narrow conception of what members and supporters can do. When it comes to policy areas, campaigning …
Many Liberal Democrat councillors and campaigners have both a Twitter account and a Facebook profile alongside their blog or website. Linking the three together efficiently can greatly increase the political impact of them individually, especially as many people find that Twitter is one of the best ways of driving traffic and Facebook one of the best places to get comments, whilst it’s on their website that is more convenient for longer or more detailed content. With each having a different role, how best then to put all three together?
The basic option that many people go for is to have a …
By Stephen Tall
| Sat 13th November 2010 - 11:15 am
Lib Dem Voice has polled our members-only forum to discover what Lib Dem members think of the contest for the party presidency, the Comprehensive Spending Review, the Coalition, and the performance of key party figures. Almost 600 party members have responded, and we’re currently publishing the full results.
As today is the day the result of the contest to become party president is declared, here’s a Wordle illustrating what party members feel are the most important qualities whoever is successful should bring to the role (click on the image to enlarge)…
This month there has been an earthquake in the Wikio Political Blog Rankings Top 50; almost a third of the sites have moved by more than 20 places, and roughly another fifth by more than 10 places. There are plenty of new entrants, and quite a number of sites seem to have simply “tanked” in this list.
Mark Pack asked if there had been a change in the algorithm this month, so I’ve done this guest post. The answer is that yes, the algorithm has been “tweaked”, in Wikio’s words. The main tweak seems to …
Candidates and councillors find videos a real complement to their other campaign methods and, done well, they can be a powerful way for voters to get to know issues and personalities. They’re especially useful in internal party elections where candidates may not be able to meet all of their large electorate in person. They’re also great for campaigners at a local level, where there’s usually a lack of good quality information on hyperlocal matters.
Recently I’ve noticed a surge of interest from people who are keen to try it themselves, so here are my top tips for making your own short political videos, and they all begin with “V”.
By Helen Duffett
| Tue 28th September 2010 - 11:37 am
Politicos use Twitter to communicate with voters, activists and the media. It’s sociable and fashionable. It’s useful but it has its limits.
And if this was Twitter I’d stop there, for the paragraph above is a 140-character summary of the popular micro-blogging service and its emerging role in politics. Having the luxury of a whole chapter, rather than a couple of lines, I can expound a bit. But sometimes I relish Twitter’s brevity and the way it gives me both the discipline and the excuse not to write at length.
Twitter was to the 2010 General Election what blogging had been to the previous one: novel, topical, conversational, personal. Blogging, in long and short form, is good for quickly spreading campaign messages, news and rumours and it’s freely accessible for anyone with an internet connection.
When I first subscribed to the service a couple of years ago, few news outlets or political candidates were tweeting, although the three main parties were already using it to link to party information and election results.
Over the past year, Twitter has been increasingly taken up by MPs and councillors, bloggers and journalists, even government departments, but crucially by thousands of people who are none of the above, but want to converse with them on an equal footing.
The parties continue to tweet, but now candidates, MPs and party leaders themselves are using the medium, with varying degrees of skill.
This article is appearing in The Total Politics Guide to Political Blogging in the UK 2010-2011, which is available from Amazon.
Just as people running political campaigns often learn from other disciplines, those active in other disciplines can learn from political campaigns. Much has been written (including by myself, such as in the Hansard Society report http://scr.bi/hansardsociety) on how social media was used in the 2010 general election campaign; far less common have been pieces looking at the lessons that those outside politics can learn from the deployment of social media in that election.
By Stephen Tall
| Thu 23rd September 2010 - 10:40 am
‘Like a yeti in a barber shop?’ This was the playful headline with which the big ‘n’ bearded Lib Dem MP David Heath chose to announce his arrival in the party’s blogosphere, capturing something of the tongue-in-cheek essence of Lib Dem blogging. David’s blog – http://davidwsjheath.wordpress.com – has, rather sadly, fallen silent since the general election, and his appointment to the government as Deputy Leader of the House. But don’t expect for a moment the coalition agreement to have a similarly quelling effect on the rest of the party’s blogging community.
Welcome to a series where old posts are revived for a second outing for reasons such as their subject has become topical again, they have aged well but were first posted when the site’s readership was only a tenth or less of what it is currently or they got published and the site crashed, hiding the finest words of wisdom behind an incomprehensible error message. Today’s is a review of a book first published in 2008 which is still going strong.
Should politicians blog? Does it matter if a local party has a website that allows comments or not? Is it …
A quick update on my post about Brighton Green councillor Jason Kitcat, who is facing disciplinary action over putting footage of a council meeting up on YouTube. He’s posted the latest news over on his blog, and it is good to see that he is getting support from across the political spectrum:
Daniel Walker @Peter Martin
It's not really about the EU. It's about Tom making a statement (implying that the process for electing the President of the European Commissi...
Peter Martin Does anyone else think it's odd that a party which is keen on devolving power to the local level is also keen to join a supra national political entity which wa...
Peter Martin As often happens on LDV any discussion quickly, in this case from the first comment, gets on to the EU even though the OP isn't about the EU.
I still think ...
Chris Cory I agree entirely with the sentiment behind this article, although it’s a bit depressing that it’s going to take the prospect of war to make government start...
Ruth Bright Such a heartening Question Time from Jake 👏...
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