Working in public affairs means I get to travel outside the tribe and visit other Party Conferences, if exhausting after 3-4 weeks, it’s never a bad experience. In the main they are not dissimilar; set pieces in the conference halls, fringe meetings where the real debates happen, training sessions, social events with plenty of opportunity to end your career if you enjoy them too much, and halls full of exhibitors.
Within those halls one of highlights is the opportunity to engage in a little shopping. We have Lib Dem Image, Labour have their Campaign Shop, the Conservatives have Shop for Change… and as an innovation a mall of other suppliers from Harvey Nichols to Crombie, to novelty Christmas decorations.
Liberal Democrat Image was set up by the party in 2000 to supply a range of branded campaign goods. It’s a franchise operation run by Stuart and Leola Card, and the arrangement requires them to provide activist essentials but with the option to broaden the range should they wish.
This they do. Around 75% of the expanded product range has come from member suggestions, and some come from third parties like Bob Russell’s MP playing cards and Clegg and Cables Credit Crunch Chocolate. The only time LDI have hesitated to sell a product was a proposed range of party underwear “for reasons of good taste”*.