Welcome to the latest in our occasional series highlighting interesting findings from academic research. Today it’s the electoral appeal of physical appeal:
The work by the University of Exeter and the University Iowa found that the “halo effect” of attractiveness was most prominent in hotly contested constituencies.
Researchers found in those seats the most attractive candidate wins nearly three quarters of the time.
Dr Caitlin Milazzo, a lecturer in politics at Exeter, said choosing attractive candidates could give a party the “edge”.
“While our findings certainly do not indicate that unattractive candidates are unelectable, they do suggest that an attractiveness “advantage” may come
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