I really do not like the practice adopted by most party leaders of sending out Christmas cards adorned with portraits of themselves and their families. Having caught a glimpse of the card sent by Charles and Camilla this year, it seems this is not limited to politicians, but it is certainly not widespread amongst the rest of us.
Most of us send cards that illustrate the significance of the season, drawing on religious or mid-winter symbolism. So why do politicians usurp the underlying message of peace and hope with their blatant acts of self-promotion? Even Nick Clegg’s ironic take this year, which was charming and playful – and yes, I did receive one of those through the post – was still saying ‘look at me’.
There are subtler ways of harnessing the power of the Christmas card. Many MPs invite children in local schools to submit Christmas card designs, and the winner has the pleasure of seeing their card in print and sent to hundreds, if not thousands, of local people. This gives a great message to constituents – the self-effacing MP supports local schools, likes to encourage young people, and endorses the true meaning of Christmas.