So far today, the election themed correspondence and social media from the Liberal Democrats has involved 3 separate emails, a poster on social media, a silly but scarily compelling and satisfying game and a fabulous video.
One thing in all of that that the party has missed is that this whole 100 days to go thing is a bit novel. We’ve known the date of this election since late 2010 when fixed term parliaments were introduced. Before then it was up to the Prime Minister to pick the date, usually at the time of maximum political benefit to their party unless, like Gordon Brown, they simply ran out of time – although, to be fair, he could have nabbed another month or so in No 10. It was the one piece of useful political reform that we managed to get through.
We’ve already brought you the lovely poster that was released this morning. I’ve had emails from the Scottish Party, Malcolm Bruce on behalf of Christine Jardine and LDHQ. My favourite was the last simply because of the fantastic video tour of our Party’s Central London HQ, chatting away to the staff. They seriously only filmed it yesterday. It was great seeing people like the excellent Wassim from Member and Supporter Development, Robert the fantastic guy on reception who never fails to make me smile (ask him about the litter of puppies on Eastleigh polling day) and digital whizz Bess Mayhew. If you haven’t watched it, do so now.