Elon Musk, in his finite wisdom, is axing the Twitter bird logo in favour of the letter X. This follows his recent decision to rebadge the company as X Corp.
‘What’s this got to do with me?’ I hear you say. ‘I’m a Lib Dem and I’ve got leaflets to deliver.’ Yes, you do have leaflets to deliver, but stay with me – this could be a golden opportunity for the Lib Dems, but only if we have the courage to seize it.
In the infinite reaches of his multidimensional consciousness, Musk has realised the truth about birds: they’re boring. (In fact, they probably don’t even exist )
It’s visionary stuff, right? I mean, what do birds do for us, apart from inspire us with their majestic soaring and melodious tunes? Birds may be the descendants of the dinosaurs and have colonised every continent on Earth including Antarctica, but can they make a cheese sandwich or send a Tweet? No, they opted for beautiful plumage rather than hands – that was their choice, now they have to live with it.
So, he’s going to axe the blue bird of acrimony and replace it with – surprise, surprise – an X. As letters go, there are so many reasons to use X. It’s a structurally sound letter, it’s associated with mystery, it’s the 24th letter in the alphabet. Pirates use it on maps, mathematicians use it in equations, and Musk names all his bloomin’ companies after it.