Those of us who are left of centre in rural areas are often completely missed from political discourse, despite our long history of distinctive political belief. Rural people are, obviously, spread out both geographically and economically. We live in smaller communities and have much smaller workplaces. The result of this is a more individualistic yet supportive community where people rely on themselves first and their neighbours second. Liberal philosophy is ideally placed to appeal to these rural values, giving a hand up when needed while getting out the way when not.
How can our liberal message best appeal to the many areas of the country that are represented by the Conservatives yet badly let down by their safe seat apathy?
Our economic message must fit both rural reality and rural values. We must build a framework that allows small and micro businesses to thrive by busting monopolies that are especially damaging in rural areas. Across the country, monopoly power is costing ordinary people billions. The uncompetitiveness of the energy market costs the country £1.7bn but the renewable revolution allows us to rebuild the energy market around communities and their needs, returning the profits of relatively small-scale renewables to the areas in which they are based. A new model of distributive rather than concentrative markets must be built, in which ownership and control are shared widely through mutuals, cooperatives and small enterprise.
We must also build the infrastructure rural areas need to succeed. Our support for universal high-speed broadband as well as better public transport is vital to helping fledgeling businesses to survive, while we also need to be building affordable and social housing to ensure we can halt the rural brain drain. I, myself, am an example of that drain, moving from the village I grew up in to the nearby city of Lincoln for work and to study.