Apologies, readers, I appear to be on a bit of poll roll over the last 24 hours, what with this, this and now this … Yesterday’s ‘big news’ – or, more accurately, the story which garnered most column inches – was the announcement that The Sun has jilted Labour, and is shacking up once again with the Tory party.
There was no real surprise there: The Sun backs winners, and follows (and doubtless re-inforces) its readers’ opinions. Ipsos-Mori was quick off-the-mark to press release its figures showing the voting intentions of Sun readers in 2009 compared with 2005, general election year. These show a collapse in Labour support with hefty swings towards both the Tories and Others:
2005 – Tory 33%, Labour 45%, Lib Dem 12%, Others 10%
2009 – Tory 42%, Labour 29%, Lib Dem 12%, Others 17%
Interestingly the Lib Dem figure is unchanged between 2005 and 2009, at 12%.