At Lib Dem Voice we don’t usually cover the results of political polls, because they do fluctuate. Also, paying too much attention to poll results can have unintended consequences for our party’s campaigning. Liberal Democrats were riding high in the polls during the last elections to the European Parliament in 2019, and some people imagined that we could win a swathe of seats in the General Election later that year simply based on the polling data. Seasoned campaigners, however, know that we only win seats if we do a lot of work on the ground – the support shown in polls is never enough.
But we have to admit that it is exciting when our poll position makes a substantial leap from 6% to 13%. The Evening Standard reports an Ipsos-Mori poll which shows that support for both Labour and the Conservatives has fallen by 4 points since their last poll. The Conservatives are still 9 points ahead, but net satisfaction of Boris Johnson and the Government have fallen to and -16 and -20 respectively. But the Liberal Democrats have jumped to 13%, and this is the first time we have been at that level since the 2019 General Election.
So what do we make of it? Undoubtedly our win in Chesham and Amersham produced this bounce. The party cleverly exploited the publicity immediately afterwards. The image of Ed Davey knocking down the blue wall with a small yellow mallet visually encapsulated our key message to the whole country very neatly – those who criticised it as a stunt clearly don’t understand how the media works.
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