Here’s a good one: In the wake of the Bucha massacres, a Russia Today commentator opined this week that the dead Ukrainians littering the street were killed by British intelligence because Bucha sounds like butcher in English. This made it easier, he continued, for British newspapers to write headlines such as the “Butchers of Bucha.”

How SIS and/or British troops managed to sneak undetected into Bucha, blow up homes, tanks and roads and kill the inhabitants is left unexplained. But that is of no consequence.  The problem is that too many Russians believe him. In fact, what passes for a reasonably independent opinion poll in Russia this week showed that 80 percent of the population accept the Kremlin version of events. A big part of this support is because the Russian people are denied access to news reports produced from outside Russia.

But this is only part of the story. Putin knows that domestic support is essential for success in Ukraine and he has been laying down the foundational lies since 2007—perhaps even before. These included: Ukraine is governed by Nazis. NATO is threatening to overrun Russia. Russian culture is under threat from the West. Russia is being denied its rightful place as a great power. With this firm propaganda bedrock in place – and total state control of the media – it becomes easier for the Russian public to swallow the inevitable mountain of lies that follow.

It is unsurprising that Russian soldiers are being accused of violent war crimes. Violence begets violence and Russia, according to their own statistics, is a violent society. Russian police have reported that one in four Russian households have suffered domestic violence at some point. The figures are considered a major embarrassment, so much so that the Duma recently voted to massage the statistics by decriminalising several categories of domestic violence in an attempt to improve the national image.

The roots of the problem are directly linked to chronic national alcoholism.  Twenty-five percent of Russian men die before the age of 55 alcohol-related diseases. On average, each Russian downs 1,500 shots of vodka a year. Various governments over the years have tried to curb Russians’ love affair with the bottle. The latest attempt was in 2010 when President Dmitri Medvedev introduced a minimum charge of $3 a bottle of vodka and banned drinking and driving. The legislation, however, appears to have little effect on drinking habits and recently the Kremlin gave into public pressure and amended the drink driving law to allow “one for the road.”