A poll of “blue wall” seats this week should make senior Lib Dems charged with delivering our next election campaign pause for thought.

Field work carried out by Redfield and Wilton Strategies last weekend shows Labour 7 points ahead of the Tories in seats the Conservatives currently hold in the south of England, but the party of Government gaining 2% and us going down 2% since the last poll a couple of weeks before.

Of the 42 seats that Redfield and Wilton count as the Blue Wall, there are not that many that we are seriously targeting so our 17% polling figure should not alarm us too much. However, the Tories are fixing their attention and massive resources on defending those seats and will not miss the opportunity to persuade people that these seats are between them and Labour not them and us. We will obviously be countering that where we are strong with local messaging so that people are in no doubt that it’s a two horse race between us and the Conservatives. We’ve been building very strong foundations in those seats over the past few years. However, we don’t want even a few people in the likes of Winchester and Esher and Walton thinking that they should be voting Labour to get rid of the Tories. If they do, then we’ll have Tory MPs, and surely nobody wants the likes of Dominic Raab in Parliament for another five years.

As Lib Dems we know the importance of targeting our resources very carefully. This, however, shouldn’t come completely at the expense of our national poll rating. The national mood music is very important both in our target seats and beyond. We need to be thinking about the political landscape for the next election and the one after that. Only by getting ourselves into more second places can we hope to properly break through. There is no point in winning a handful of seats in 2024 and ending up with the north face of the electoral Eiger to climb everywhere else.

Our national poll rating remains stubbornly low. We haven’t recovered from our coalition lows, except for that brief period when we were actually saying things that excited people in the early part of 2019. Capturing the imagination with a strong message and giving people a reason to vote for us is a good thing and we shouldn’t shy away from it.

We seem to be so terrified of saying anything that might upset the voters in the blue wall that we end up not saying anything at all. And those progressive minded voters who we need to  back us need to hear us talk about the things that matter to them too. And in truth, the things that matter to them matter to us.

I sense a frustration amongst activists in Labour facing areas that the increasingly centralised national Lib Dem campaign machine is not bothered enough with them.

We need to recover our boldness, passion and sense of indignation at what the Tories have done to this country super quick. We need to start using the P word, the S word the B word and the C word to show how the country can be a much better and happier place to live. We need to talk about ending poverty. We need to sympathise with the aims of our public sector workers who are striking for a decent pay rise and less stressful working conditions. We need to be much more robust in talking about the failures of Brexit which are damaging virtually every aspect of our lives. And we need to win the culture wars, not stand cowed as people are marginalised and demonised by the right wing media.

As Liberal Democrats we care deeply and instinctively about inequality and tearing down the barriers that people face that suck opportunity from them. That everyone should have enough food, safe and warm shelter and the resources to participate in life to the full should not be as controversial as the right wing media makes out every day, yet we don’t challenge them enough. We should be riding a coach and horses through the  Conservative narrative which sets people against each other. We want people to have a decent share of the pie, not fight each other for an ever decreasing pile of stale crumbs. So we need to start talking about ending poverty and giving people a fair crack of the whip.